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Research papers

Effective media planning in Russia

The paper describes the real situation with media planning and media research in Russia which may be similar to the problems of most developing countries but extremely complicated with the enormous geographical stretch of Russia. The main point...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Alexander Kostyuk, Illiya Slutsky, Alexey Krasnov
November 11, 1996
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Citation

Kostyuk, Slutsky and Krasnov (1996a, November 11). Effective media planning in Russia. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/effective-media-planning-in-russia